A RUBBERLITE COMPANY
About hyPURcel
hyPURcel is the signature polyurethane foam platform by Rubberlite, a U.S. manufacturer focused on precision formulation and performance consistency. hyPURcel is manufactured at the Rubberlite factory in Huntington, West Virginia. This technology platform is supported by experts who stay engaged until your foam fits your exact application needs.

WHERE IT ALL BEGAN
Rubberlite
Rubberlite is the parent company, inventor and exclusive manufacturer of hyPURcel, an engineered polyurethane foam technology. Since 1986, it has supported worldwide OEMs and fabricators in solving complex design and material sourcing challenges across industrial rubber, plastic foam, engineered polyurethane foams and technical composites. If you’re using hyPURcel, you’re building on that foundation — and benefiting from decades of application expertise, controlled manufacturing processes and validated material performance you can count on.


OUR “WHY”
A better approach to material development
At Rubberlite, we’ve spent decades helping engineers work through limitations of standard foam materials — often adjusting for designs to fit fixed properties, managing trade-offs and navigating sourcing constraints. hyPURcel is built from that experience. We developed a versatile open-cell polyurethane foam platform with defined performance ranges, giving teams more confidence over how material is selected and applied.
BUILT BY PEOPLE WHO STAY WITH THE PROCESS
The hyPURcel difference
hyPURcel combines in-house capabilities in chemistry, process technology, high-throughput R&D and fast implementation to eliminate the constraints of legacy commodity foams. Behind it is a team of dedicated engineers, scientists and technical partners working across every stage of development. The same team stays engaged from start to finish so the material performs as required. And you’ll always have direct access to the processes and people for clear communication and predictable timelines.


THE CHARACTERIZATION LAB
Validate foam performance in our A2LA-accredited lab
The Characterization Lab measures how foam behaves under real conditions, giving you the empirical data needed to compare materials, evaluate performance and make informed design decisions. Located on-site at our Huntington, West Virginia headquarters, this A2LA-accredited lab supports material selection and development through controlled testing. This provides teams with a more predictable path from evaluation to production for low-risk commercialization.
MEET OUR PEOPLE
The hyPURcel team
Real experts. Real access.
OUR FACTORY SETTINGS
Core values
Our values shape every customer relationship. Here’s what guides our strategies, decisions and the products we put into the world.
INITIATIVE
We invest in quality people with the skills to develop sustainable, commercially viable chemistries. Our team supports early development through full-scale manufacturing.
COLLABORATION
We’re more than foam manufacturers. We work alongside teams to create materials that fit the performance, color and feel for each application’s demands.
IMPROVEMENT
We continuously refine formulations and processes to improve how materials behave and perform over time. This results in more consistent, predictable outcomes.
TRUST
We believe in showing up. In the lab. On the phone. At your plant. Staying close to the work keeps communication clear and decisions grounded.
Our Mission
“To aggressively grow our company by meeting or exceeding customer requirements, developing innovative products and processes, while continually improving the levels of safety, quality, service, training, personal development and profit.” — J. Allen Mayo, Founder
Let’s get to work
Partner with the people behind hyPURcel. Share your application requirements, and we’ll help you evaluate the right material path forward.








